What is Digital "Mobile" Transformation?
For the last decade, there is a concept we hear frequently especially when it comes to information technologies and economy, “Digital Transformation”! Digital transformation is defined as the rapid use of information technologies and the transfer of business processes and information to the digital (electronic) environment by saving money and time.
In fact, the approach that best defines digital transformation is the active use of technology to create fast and permanent solutions to changing social and vital needs over time. Transformation not only carries the speed and convenience of the digitalizing world to all areas of life, but also directly affects our business processes and business life. The way of commerce, production and shopping is shifting to e-commerce. Traditional marketing is leaving its place to digital marketing day by day.
In particular, our transforming lives during and after the pandemic brought us the need to be independent from space as well as transforming into digital. This need came along with the necessity of alternating our business processes in an almost completely mobile and online structure. Developments in mobile technologies and mobile software in recent years has added speed with the latest mobile application and market impact of increased speed was on the rise both in global scale and in the scale of Turkey.
This brought the concept of Digital "Mobile" Transformation to our lives as we call it. Now, it is not enough for companies to turn to digital only, but also to integrate mobile technologies and technologies of the future such as artificial intelligence, cloud technologies, VR / AR, which are complementary to mobile technologies.
At this stage in Turkey's mobile application market economy status, we need to take a look at the report App Annie statistics team recently published:
- The smart phone market is growing day by day in Turkey and positively affect the development of the mobile application market. In the 2018 report on Turkey shows its ranking #8 on mobile application market on a global scale, while the last two years has strengthened its position by increasing its market share.
- Time span in an application in Turkey last year showed an increase of around 10% compared to the previous year.
- When we look at the application segments of mobile app users in Turkey, social platforms, communication and mobile games are leading the preferences. This is followed by eating and drinking, shopping, health, sports. In addition, looking at the data in the pandemic process, mobile applications in business networks, video communication, education and banking are also on the rise.
- On the basis of sectors, the most important segments that increase market share are telecommunications, entertainment, banking, retail and games.
So what should we expect in the future in the age of Mobile Transformation?
Although the rapid development of mobile application in Turkey’s market and increasing market share seems promising for the future development of mobile applications, process management and mobile application users are still at the beginning of the road. Instead of applications that focus on quantity rather than quality and that are launched rapidly and with financial concerns, an approach that enriches the sector with well-planned and sustainable mobile applications with fine craftsmanship should be adopted. In the market that has a potential in terms of both developers and users, increasing the investments of institutions in the field of mobile applications will enable the emergence of more qualified products that create interaction in the market.
If you have a mobile application idea, you should work with a team that starts it with professional consultancy and continues with project design, implementation, sustainable process management, reporting and updating.
You can contact the AppLogist team to take part in a qualified project in the mobile application market.