The World and Digital Transformation After COVID-19
The coronavirus has been the start of an unexpected and radical wave of change in our country and in the world. This reality of life that we are not prepared for, makes us upset and hurt as humanity and made us face with obligations, on the other hand, it created a "renewal" "adaptation" and "transformation" effect in all areas of life. Due to the coronavirus epidemic, some of the business world has made a mandatory transition to the remote work model.
As Applogist, our working life has taken on a new form as well that takes place at home and that we build in constant active communication with the support of online platforms. In this process, cloud technologies, video conferencing applications, and inter-team communication applications, which we do not realize much of in our daily life, have become the heroes of our business life. In our country, especially in big cities, for almost two months, institutions have initiated a great transformation of the business world in voluntary and partial compulsory quarantines.
In this process, we are actually observing how the future "online" world will take shape. We also envision which sectors in the competitive business world respond to possible risks and how companies should evaluate their infrastructure investments. After the first cases in Turkey, we begin to quarantine at home gradually, acts previously generous in digital investments and corporate infrastructure for digital transport pressing institutions quickly - no matter how big or perceived to be complex organizations- we witnessed attuned to the online process. At this stage, many companies have discovered the advantages of working remotely and announced that they will continue to operate some units remotely, online, after the pandemic.
What about those who can't adapt? We have been talking about Industry 4.0 and Digital Age concepts frequently for the last ten years. We take the developing technologies and put them into practice in our country, and we even make large investments in new technologies in our incubation centers and universities. However, the pandemic has once again demonstrated that we cannot ensure that digital transformation is fully spread to the base within SME and traditionalist structures. At this point, the question that emerges in mind is: what to do? Let's start by taking a look at which industries have transformed most during the COVID19 outbreak:
- Cafes, restaurants, entertainment venues, gyms, beauty and care centers, hairdressers in the service sector were the first segment affected by the process. Since their services are direct and location-dependent, online applications were very difficult. Nevertheless, while the takeaway facilities keep the places with kitchens open to some extent, gyms found a way out with online consultancy and video training through their trainers.
- When it comes to shopping, online shopping sites and mobile applications that have been serving in different segments such as food, textile, basic needs and electronics for a long time have taken an incredible rise. In this process, brands that offer features such as mobile payment and contactless delivery that respond to pandemic needs will obviously continue to be popular after the pandemic.
- At this stage, companies that do not yet offer their products to consumers through e-commerce infrastructure and that market with completely store-dependent strategies turned to online marketplaces. To establish a sales chain where they can deliver their products directly from the warehouse to the consumer, they started to create virtual stores in the marketplaces.
- Education and Activity processes were also negatively affected by the pandemic. However, both the formal education system and private affiliates, which are quickly integrated into ready digital infrastructures, continue to appeal to their masses with online education, online workshops and events. At this stage, the brands that are dependent on location and produce mass works started to search for alternative media.
What about After Pandemic? What Should Institutions Do To Ensure Continuity?
In terms of Turkey's economic authorities on the basis of their statements, after COVID19 pandemic, especially in world trade is expected to be an opportunity in the export process to the EU. Turkey Exporters Assembly (TIM) in March 2020 in excess of $ 180 billion in exports in 2019. According to statistics announced by Turkey, the export growth in 2020 continued in the first two months. Exports increased by 2.3 percent in February to 14.7 billion dollars. Exports for the last 12 months amounted to 182.1 billion dollars. According to World Trade Organization (WTO), Turkey is one of the few countries that can increase its exports despite the challenging global and regional agenda.
Based on the data, it can be observed that companies in all sectors need to make an alternative growth plan in the focus of digital transformation in the post-pandemic period. To understand where you are on the digital transformation journey, you should take a look at how long you can normalize your business for remote work once the process begins. With an end-to-end process evaluation, you can determine your needs. In order to build a business that can quickly adapt to instant changes in the new and transforming world, start your digital transformation today with fundamental steps:
- Move Your Data to Digital: Transfer your data to digital media by providing related software and hardware supply, available online and offline.
- Digitalize In-House & Inter-Enterprise Communication: Quickly solve issues such as inter-team communication management, data transfer, and store data using digital services.
- Make Data Meaningful: Use programs to analyze your data and use it in all your strategies.
- Update the Digital Services You Use: Periodically evaluate, update or change your digital infrastructure as needed.
- Ensure Data Security: Do not neglect to use expert software or consultancy support in cyber security.
- Care About Your Digital Visibility: It is important that your brand is properly represented and up-to-date in digital environments. Your website and mobile application should be up-to-date, user-friendly, and accurately conveying the products and services you offer. Find ways to make your products visible in the digital market, both on your corporate platforms and collective online markets.
Do you want to establish a Mobile Application and E-Commerce Infrastructure to market your products and services in the digital market on a platform specific to your company? Contact our team now and let's make the most suitable business plan for you!